essr Business Hub
For Australian service businesses past $250K

Your business self-running with Essor.

Strategy and systems, one team: we fix how your business grows, then build the CRM, automation and AI that make it stick. For Australian service businesses past $250K.

15 to 20 hours a week handed back, on average — prefer to talk first? +61 433 128 808

Track record

Numbers you can check, not promises.

Since 2017
150+
Australian service businesses coachedOne team, nationwide.
$12M+
Added in combined client revenueTracked across active engagements
Credentials
2023
International Stevie AwardSocial Impact of the Year
2022
Business Coach of the YearThe Coaching Guild
Zoho
Authorised PartnerMelbourne, working Australia-wide
Sound familiar?

The revenue is there.The system is not.

  1. Your team doesn't use the CRM.

    It was set up by someone who doesn't know how you actually sell or deliver, so everyone quietly went back to spreadsheets and memory.

  2. Nothing runs without you.

    Every price exception and status update comes back to you. You wanted a business. You built a job with more pressure.

  3. Something has to change. The question is what.

    A new hire? A new tool? A CRM that actually matches how you work? Every decision feels like a guess when you're working off a hunch instead of a clear picture.

The real problem

Two problems.Both fixable.

Systems
There's no system in the room yet.

Leads and follow-up depend on people remembering, not a system. Things slip, and nobody notices until a job goes cold.

Strategy
You're still the process.

Every decision, price and exception comes back to your desk. You're making big calls on gut feel, not numbers.

The difference

A coach, or a CRM partner. Rarely both.

A coach

Never touches the system.

Good sessions. Same bottleneck again on Monday morning.

A CRM partner

Never touches the business.

Software goes live. Adoption, pricing, who owns what — still on you.

Essor
SystemsStrategy

Fix the business around it.

One team, so your CRM actually gets used and you stop being the bottleneck.

Not generic.

Your business isn't a template.So the system shouldn't be either.

We map your process, then build around it.

What we do

Start with what'sstill running on you.

Eight parts of the business, one Zoho system. Open any one to see what's inside.

For the leads and the follow-up

Sales

  • Know which leads are real, and which are wasting your time
  • Quotes and follow-up happen automatically, nothing slips past you
  • See exactly where every deal is stuck, without asking
Is this you?

Built for a specific business.See if it's yours.

This is for you if
  • You run a service business with real clients, cash flow and a team, not a side hustle
  • You're already earning real money, but running it from memory, or a CRM nobody actually uses
  • Leads or follow-up are slipping through the cracks and you can feel it
  • You're the one every decision still lands on, and it hasn't stopped since day one
  • You want AI built into the system, not bolted on after
  • You want to be the polished, systemised business other owners in your industry point to
This isn't a fit if
  • You're pre-revenue or still validating the idea
  • You want the cheapest CRM setup, not the right one
  • You're not willing to let anyone see how the business actually runs
  • You want someone to run the business for you, not build what's under it
The stack

Built on Zoho.Connected to the tools you already use.

Zoho One

40+ apps behind one login. The core every other tool plugs into.

Authorised Zoho Partner40+ appsOne bill
Wired inyour existing tools
  • XeroAccounting
  • MYOBAccounting
  • Google WorkspaceGmail, Calendar, Drive
  • Microsoft 365Outlook & Teams
  • StripePayments
  • WhatsApp& SMS
The four steps

How we work.

  1. Step 1 · Free · 45 minutes

    Identify

    Wherever the process actually lives, not on a whiteboard.

  2. Step 2 · Yours to keep

    Map

    Every step and handoff, laid out in order.

  3. Step 3 · Only if you want us

    Recommend

    A scoped proposal, priced for exactly what's in it.

  4. Step 4 · Delivery

    Implement

    Goes in piece by piece, hours back as each part lands.

Start with the diagnostic.

45 minutes, online or in person by arrangement. You leave with a written blueprint, a genuine diagnostic, not a sales pitch.

FAQ

Questions peopleask before they start.

Not answered here? Ask it in the free diagnostic.

What does this actually cost?

There's no sticker price, on purpose: what's in Recommend depends on what Identify and Map find, and pricing it before the diagnostic would mean pricing it blind. The diagnostic itself is free. Any proposal after that is scoped against your own blueprint and priced for exactly what's in it, not a package you don't need.

We already have a CRM, or a half-built one nobody uses. Does that matter?

That's most of who we work with. Implement means Zoho CRM goes in properly, or the one you've already got gets rebuilt around how you actually work, not left as another tool nobody logs into.

How long does it take, start to finish?

The diagnostic is 45 minutes. Mapping the blueprint and scoping a proposal happens after that, at a pace set by what's found, not a fixed countdown. Implementation goes in piece by piece, so you get hours back as each part lands, not all at once at the very end.

What if we do the diagnostic and decide not to go ahead?

You keep the blueprint either way. If it's not a fit, you still walk away with a written map of where the process actually lives — no cost, no catch.

Does my team have to change how they work?

No: the system gets built around how the business actually runs, not the other way round. That's the point of mapping it first: the CRM and AI go in around your process, built into the system instead of bolted on after.

Real results

Businesses we've helped.This is what changed.

  • 150+

    Australian businesses coached since 2017

  • $12M+

    added in combined client revenue

  • 9 yrs

    in business, Australia-wide

Renovations & construction

Renovation business runs leads, jobs and vendors from one system.

Before. Leads landed in an inbox. Jobs lived in a spreadsheet. Vendors got chased by phone, one at a time.

Now. One system runs lead capture, project management and vendor communication together — with full reporting and analytics built in, not a guess.

Membership & community

Membership business runs its lifecycle from one app.

Now. One branded app runs the whole member lifecycle. No spreadsheet holding it together.

Buyer's advocacy

Buyer's advocacy business scores every lead on arrival.

Now. Leads score themselves on the way in. Time goes where it's warranted.

What clients say

Strategy and leadership coaching clients, in their own words — the other half of how we work.

Strategy client
“Odri & Shwetha provided frameworks for me to use when managing my business, and to help identify areas of growth. I love how they use a mixed approach, with theoretical and practical information to assist business owners grow. Thank you!”
Paola TapiaBusiness owner
Strategy client
“Odri and Shwetha have been excellent coaches. They have helped motivate me and taught me useful tactics to stay on track to achieving my goals.”
Danielle HendricksCEO
Your before-and-after starts with a conversation.

Free, 45 minutes. We map whether it's the systems, the strategy, or both, then hand you the blueprint — not a pitch.

Odri Fernandes and Dr Shwetha Shankar, Essor Business Hub founders
About Essor
9years

Melbourne since 2017. Authorised Zoho Partner.

Meet the team

Two founders.Systems and strategy, one team.

We build the system and fix the decisions around it. Most Zoho partners do one.

Odri Fernandes presenting to a room of business owners
Odri Fernandes Runs Systems: CRM, automation, custom software
  • 15 years in corporate technology
  • 10 years coaching business owners, 150+ scaled
  • Certified Business Coach, NLP Practitioner
SystemsStrategy
Dr Shwetha Shankar hosting on stage
Dr Shwetha Shankar Runs Strategy: growth, marketing, the network
  • Masters in Public Health
  • Founder of Biz Growth Network, 1,000+ business connections
  • Award-winning marketing strategist and MC
Strategy
  • Authorised Zoho Partner
  • ABN 77 619 958 824
  • Melbourne, working Australia-wide
  1. 2022Business Coach of the YearThe Coaching Guild
  2. 2023Social Impact of the YearInternational Stevie Awards
  3. 2023Global Partner AwardGlobal Women's Peace Network
  4. 2025Best Online CommunityAusMumpreneur Awards

Essor Business Hub is the trading name of Syncventure Pty Ltd, ABN 77 619 958 824.

Not ready for a call?

Start with the scorecard.

Eight yes-or-no questions about how a lead moves through your business. Answer them and we'll tell you where it's leaking.

Get my score

Free · 2 minutes · straight to your inbox.

Free · 2 min
CRM Scorecard · 8 questions
01Does every enquiry land in one place?
02Does a new lead hear from you within the hour?
03Can you see every open deal without asking someone?
04Do quotes chase themselves up?
05Does anyone know which leads went cold last month?
06Is client work handed off without anyone re-explaining it?
07Do you know which leads are worth chasing and which aren't?
08Could someone else run this for a week without you?
Start here

One diagnostic now,or another yearcarrying it in your head.

We map exactly where your leads, quotes and follow-up are actually going. Then we hand you the blueprint to fix it.

150+ businesses coached since 2017. 15 to 20 hours a week handed back, on average.

Book your free diagnostic